Experto en Performance y Analytic

About the role

We are looking for a Performance and Analytics Expert to lead the execution, optimization and measurement of our paid media initiatives. You will ensure accurate campaign implementation, drive continuous improvement of key performance indicators and build reliable data sources for marketing decisions.

Key responsibilities

• Execute and continuously optimize paid media campaigns, ensuring proper implementation of tracking elements such as taxonomies, UTMs, pixels, events, conversions and quality controls.
• Improve sales, leads, revenue, CAC, CPL, CPA, ROAS and other defined metrics while minimizing costs.
• Design, run and document experiments on audiences, creatives, offers, channels, bids and landing pages, scaling successful initiatives.
• Coordinate with regional teams, technology, BI and media agencies to integrate platforms for consistent and timely measurement.
• Lead the implementation and evolution of a data‑driven attribution model in Panama, defining criteria, data sources and decision‑making rules.
• Ensure connectivity between media platforms, digital analytics, CRM and commercial sources, including online and offline conversions.
• Monitor data quality, resolve discrepancies, and address signal loss, duplication, tagging errors or attribution gaps.
• Extract, transform and process data from multiple sources, creating and automating dashboards to monitor campaign and business performance.
• Develop correlations, projections and predictive analyses for ATL and digital media, identifying performance drivers and investment scenarios.
• Identify and develop data‑innovation opportunities to improve segmentation, measurement, automation, analysis speed and decision efficiency.
• Maintain reliable marketing information with consistent KPI definitions, documentation and data traceability.
• Oversee website performance from SEO, UX, conversion and measurement perspectives, proposing improvements and reporting issues.

Required profile

• Proven experience executing and optimizing paid media campaigns.
• Ability to ensure accurate implementation of tracking elements (UTMs, pixels, events, conversions).
• Experience coordinating with regional, technology, BI and media agency teams for data integration.
• Strong analytical mindset with experience in data‑driven attribution and predictive analysis.
• Knowledge of SEO, UX and digital funnel analysis.

Required skills

• Paid media platforms
• UTM tagging
• Pixel implementation
• Conversion tracking
• Data integration
• Dashboard creation and automation
• Predictive analysis
• SEO
• UX