Senior Manager, Brand Management LATAM

About the role

Pandora, the world's largest jewellery brand, is looking for a dynamic Senior Manager LATAM, Brand Management in Panama City. The role leads the development and execution of the regional brand strategy across Latin America, acting as a bridge between global brand direction, regional commercial priorities and local market realities. It oversees a team responsible for brand planning, campaign execution, product launch readiness and post-campaign analysis, and works closely with Retail, VM, E-commerce, Media and Commercial teams.

Key responsibilities

• Create annual and seasonal regional brand strategies and oversee country-level brand plans, aligning them with commercial priorities and consumer insights
• Lead the regional rollout of global and LATAM campaigns, ensuring assets and messaging are correctly localized
• Drive end-to-end readiness for product launches and seasonal moments, coordinating with Global Brand Offices
• Partner with Retail and VM on in-store brand expression and with E-commerce on digital brand experience
• Lead post-campaign evaluation, distilling insights from sell-in/sell-out data and presenting wrap-up reports to LATAM Marketing Leadership
• Act as strategic partner to local market teams, mentor country teams and manage relationships with media, creative and retail agencies
• Oversee brand budget planning, allocation and performance tracking

Required profile

• Bachelor's degree in Marketing, Business, Communication or a relevant field; Master's preferred
• 8-10 years of experience in Marketing, Brand Management or related fields
• Regional LATAM experience required; retail, fashion, beauty, luxury or lifestyle experience strongly preferred
• Demonstrated leadership of teams and proven track record managing complex brand campaigns and multi-market operations
• Fluent Spanish, advanced English; Portuguese is a plus

Required skills

• Proficiency in Microsoft Office (Excel, PowerPoint)
• Experience with brand dashboards and marketing tools
• Analytical, insight-driven decision-making and stakeholder management
• Ability to manage multiple markets, priorities and deadlines