Marketing & Graphic Design Coordinator

About the role

Sofitel Legend Casco Viejo Panama, a luxury hotel in the historic UNESCO World Heritage district of Panama, is looking for a creative, proactive and results-oriented Marketing & Graphic Design Coordinator. The role supports the execution of the hotel's marketing, communication, public relations and design strategies, and requires excellent Spanish and English communication skills to reach local and international audiences.

Key responsibilities

• Run digital and traditional marketing campaigns
• Create visual content for social media, email marketing, presentations and promotional materials
• Manage content calendars and coordinate posts across channels
• Support events, activations and promotional campaigns
• Coordinate projects with agencies, suppliers and internal teams
• Support public relations initiatives, including coordination with media, influencers and strategic partners
• Prepare performance reports and ensure brand identity is applied correctly

Required profile

• Degree in Marketing, Advertising, Graphic Design, Communications or a related field
• At least 2 years of experience in marketing, graphic design, communications or digital marketing
• Excellent organization, creativity and project management skills
• Experience in hospitality, tourism, luxury or lifestyle is valued

Required skills

• Design software
• Social media, email marketing and digital tools
• English spoken and written