Senior Manager, Global Distribution & Business Development

About the role

We are seeking a Senior Manager, Global Distribution & Business Development to join an international premium hospitality group headquartered in Panama. This strategic commercial position focuses on expanding our presence across the U.S. and Canadian markets while strengthening partnerships with key travel distributors.

Key responsibilities

• Lead the development of strategic distribution partnerships in priority international markets, especially the U.S. and Canada.
• Build and manage relationships with travel agencies, tour operators, wholesalers, consortia, OTAs and other strategic distributors.
• Identify new business opportunities and negotiate commercial agreements, contracts, cooperative marketing campaigns and production plans.
• Develop strategic account plans to increase production, market share and profitability.
• Collaborate closely with Revenue Management to optimise pricing, channel mix and production.
• Analyse commercial performance by market and partner, translating data into actionable growth initiatives.
• Represent the organisation at international trade shows, roadshows, industry events and senior‑level commercial meetings.
• Work cross‑functionally with Sales, Marketing, Revenue Management and other stakeholders.

Required profile

• Proven experience in international hotel or travel distribution, business development or strategic partnerships.
• Strong background in luxury hospitality, resorts, all‑inclusive or international hotel groups.
• Deep understanding of FIT/leisure distribution and the travel trade ecosystem.
• Demonstrated commercial experience across the U.S. and Canada, preferably with links to Mexico, the Caribbean and Latin America.
• Track record of negotiating contracts, commercial agreements, cooperative campaigns and production targets.
• Commercially and analytically minded with solid knowledge of revenue, pricing, channel mix and profitability.
• Excellent negotiation, communication and relationship‑building skills.
• Fluent professional English, both written and spoken.
• Willingness to be based in Panama and travel internationally as required.

Required skills