Head of Consumer Connections & Planning

About the role

Lead the Consumer & Shopper Insights function for the Caribbean, Central America, and Venezuela (CCV) market, ensuring deep consumer, shopper, and channel understanding drives category growth, activation excellence and commercial performance.

Key responsibilities

• Provide best‑in‑market competitive advantage insights and champion consumer‑centric thinking across brand strategies.
• Contribute to the LAC long‑term category growth strategy, identifying premiumisation and value‑growth opportunities.
• Develop and execute the Integrated Business Planning (IBP) and Annual Strategy Conference (ASC) processes, translating insights into clear business actions.
• Lead a team of five (three direct, two indirect) to deliver market‑level learning plans, share and brand performance narratives, and robust measurement frameworks.

Required profile

• 12+ years of consumer and market insights experience in FMCG or agencies.
• Proven strategic thinking, ability to influence senior stakeholders and manage complex projects.
• Bilingual in English and Spanish (required) and willing to travel up to 20%.

Required skills

• Expertise in consumer and shopper research, marketing mix modelling, and measurement & evaluation approaches.
• Strong communication and project‑management capabilities in fast‑paced environments.