Especialista en marketing
Optica Lopez · Panama
Job description
About the role
We are looking for a Marketing Specialist to coordinate advertising campaigns with external agencies and drive brand visibility across our retail locations. The role involves planning, executing and monitoring campaigns while ensuring brand consistency.
Key responsibilities
- Collaborate with internal teams and advertising agencies to plan and execute marketing campaigns and content.
- Visit and analyze store locations and surrounding areas to identify marketing opportunities.
- Develop strategies for existing stores and new openings.
- Maintain and update corporate accounts and platforms.
- Manage relationships with shopping centers and strategic partners to enhance brand visibility.
- Prepare reports, presentations and design materials as needed.
Required profile
- Bachelor’s degree in Marketing, Advertising, Communications or a related field.
- At least 2 years of experience in marketing roles, preferably coordinating campaigns with agencies.
- Strong analytical ability to identify opportunities and propose actions.
- Excellent verbal and written communication skills.
- Self‑motivated, organized and able to work autonomously.
- Willingness to travel to store locations.
Required skills
- Proficiency in Microsoft Excel.
- Experience with Google Business tools.
- Familiarity with AI‑based marketing tools.
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Published 1 month ago
Expires 1 week from now
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Optica Lopez
Panama
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