Product Marketing Specialist – Low Voltage Drives

About the role

ABB is seeking a Product Marketing Specialist to drive the marketing strategy for low voltage drives across Panama, Central America and the Caribbean. You will work in a hybrid model, supporting sales, shaping product positioning and collaborating with factories to align specifications with market needs.

Key responsibilities

• Implement product marketing strategy, define value propositions and positioning in line with global guidelines.
• Support business plan creation and apply division pricing policy for the assigned market.
• Provide product knowledge and technical training to sales teams to improve sales efficiency.
• Analyze market size, trends, customer needs and competitor activity to identify gaps and set marketing priorities.

Required profile

• Minimum 10 years of experience in product marketing or related roles within the drives industry.
• Degree in Electrical, Electronic, Mechatronic Engineering or a related field.
• Advanced English communication skills and willingness to travel up to 70% of the time.

Required skills

• Low voltage variable frequency drives (wall‑mounted, cabinet‑built, high‑power).
• Electric motor technology.
• Project execution for drive solutions.