Marketing Specialist

About the role

We are looking for a Marketing Specialist to lead brand strategy and execution for our portfolio of beverages. The role is based in our corporate offices in Costa del Este and will work closely with internal teams and external agencies to drive brand growth.

Key responsibilities

• Plan, create and execute 360° brand marketing plans.
• Adapt international brand guidelines to the local market.
• Develop marketing initiatives aimed at increasing profitability and brand positioning.
• Coordinate implementation with internal departments and external partners such as agencies and suppliers.
• Design and manage events, activations and brand experiences.
• Define and control brand budgets.
• Monitor category profitability indicators.
• Collaborate with creative agencies.
• Present strategies and results to senior executives.

Required profile

• Proven experience in brand management and marketing execution.
• Strong ability to coordinate cross‑functional teams and external agencies.
• Excellent analytical skills to track profitability and performance metrics.
• Budget management experience.
• Effective communication and presentation skills.

Required skills