Marketing Coordinator

About the role

We are looking for an organized, proactive Marketing Coordinator to join Grupo Palmera’s Marketing team in Panama. The role will ensure that campaigns, content, events and projects are executed on schedule, within budget and according to the defined strategy.

Key responsibilities

• Coordinate digital and offline marketing campaigns.
• Manage timelines and track multiple projects simultaneously.
• Liaise with agencies, freelancers and external suppliers.
• Collaborate with internal departments to guarantee proper execution of initiatives.
• Prepare performance reports and key indicators.
• Monitor operational budget, purchase orders and invoices.
• Maintain organized marketing assets and documentation.
• Support product launches, events and activations.
• Identify risks or delays and propose corrective actions.

Required profile

• 2‑4 years of experience in marketing, project coordination or similar roles.
• Strong organizational and multitasking abilities.
• Proficiency with Excel, PowerPoint and Google Workspace.
• Knowledge of Meta Ads, Google Ads, CRM and email marketing.
• Familiarity with artificial intelligence tools.
• Intermediate English is a plus.

Required skills

• Excel
• PowerPoint
• Google Workspace
• Meta Ads
• Google Ads
• CRM
• Email marketing
• Artificial Intelligence tools