AI-Driven Marketing, Content & Community Specialist

About the role

Casco View Life is seeking a creative, AI‑fluent marketer to drive growth for its boutique serviced‑apartment, wellness, and community brand in Panama City. The role blends cutting‑edge AI workflow development with hands‑on content creation, community building, and lead generation.

Key responsibilities

• Leverage AI tools for strategy, research, copywriting, and campaign automation.
• Create photo, video, graphic, and written assets; produce Reels, TikToks, YouTube Shorts, and other social‑first content.
• Manage and grow audiences on Instagram, Facebook, TikTok, LinkedIn, and oversee community engagement.
• Plan, launch, and optimise Meta and Google lead‑generation campaigns.
• Design marketing collateral such as flyers, presentations, and promotional assets.
• Coordinate wellness events, networking gatherings, and brand activations.
• Build partnerships with local businesses, wellness providers, and community organisations.
• Support email marketing, CRM workflows, and lead‑nurturing using Go High Level.

Required profile

• Genuine curiosity about AI and proven use of AI tools in creative or marketing projects.
• Strong photography, videography, and content‑creation skills.
• Proactive, highly organised, and comfortable working independently.
• Excellent written and verbal communication in English and Spanish.
• Enjoys meeting people, building relationships, and representing the brand at events.

Required skills

• AI content‑generation tools (e.g., ChatGPT, Midjourney, etc.).
• Meta Ads Manager and Google Ads platforms.
• CRM platform Go High Level.
• Social media platforms: Instagram, Facebook, TikTok, LinkedIn.
• Basic graphic‑design software for flyers and presentations.