SEO Specialist

About the role

ViaPay is seeking an SEO Specialist to drive organic growth and improve search visibility across its financial infrastructure platforms. The role will shape a high‑performance SEO strategy that supports discovery, authority, and lead generation for institutional finance and fintech audiences.

Key responsibilities

• Develop and execute a comprehensive SEO strategy for all digital properties.
• Conduct keyword research targeting institutional buyers, fintech operators, corporate clients, and financial institutions.
• Optimize landing pages, product pages, blogs, whitepapers, and thought‑leadership content for organic growth.
• Perform technical SEO audits covering indexing, crawlability, schema, page speed, site structure, and mobile optimization.
• Build backlink authority and domain growth initiatives.
• Monitor competitor search performance in payments, fintech, and financial infrastructure sectors.
• Collaborate with content, design, and digital teams to embed SEO into all campaigns.
• Identify inbound growth opportunities through search‑intent mapping.
• Track rankings, organic traffic, attribution, and lead conversion metrics.
• Deliver monthly reporting and strategic recommendations.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in SEO strategy and execution.
• Strong understanding of technical SEO and enterprise content strategy.
• Proven analytical and reporting abilities.
• Experience working with cross‑functional technical, content, and commercial teams.

Required skills

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Screaming Frog
• WordPress