Marketing and Lead Generation Specialist

About the role

We are looking for a Marketing and Lead Generation Specialist to drive B2B demand for an international technology company. The role focuses on prospecting, outbound campaigns and CRM administration to fuel commercial growth.

Key responsibilities

• Design and execute prospecting strategies and outbound lead‑generation campaigns.
• Manage and maintain the company’s CRM and marketing automation platforms.
• Generate qualified leads using tools such as LinkedIn Sales Navigator, Apollo, Cognism and ZoomInfo.
• Coordinate external SEO and Google Ads providers to align paid and organic initiatives.
• Analyze campaign performance and provide data‑driven recommendations.

Required profile

• 2‑5 years of experience in B2B marketing or demand generation, preferably in SaaS.
• Strong analytical, organizational and proactive mindset.
• Advanced or native English proficiency.
• Ability to work autonomously from Panama in a fully remote environment.

Required skills

• LinkedIn Sales Navigator
• Apollo
• Cognism
• ZoomInfo
• CRM systems
• Marketing automation platforms
• SEO coordination
• Google Ads

What we offer

• Freelance contract with a negotiable monthly fee starting at $3,000.
• Opportunity to contribute to the growth of a global technology brand.