Business Insights Senior Manager

About the role

We are looking for a Business Insights Senior Manager to build and lead a Business Insights & Consumer Intelligence capability for a fast‑growing healthcare organisation in Panama. In this pivotal position you will shift the organisation from traditional reporting to a consumer‑led, insight‑driven approach that informs strategic decisions across the region.

Key responsibilities

• Translate complex data and consumer insights into compelling strategic narratives for senior leadership.
• Serve as the primary strategic advisor on market performance, business opportunities and growth drivers.
• Define the vision, operating model and roadmap for the Business Insights & Consumer Intelligence function.
• Lead consumer intelligence work including segmentation, journey mapping, Jobs‑to‑be‑Done and conversion/barrier analysis.
• Partner with commercial, medical and cross‑functional teams to embed consumer‑centric thinking into strategic planning.
• Build and develop a high‑performing insights team, fostering a culture of curiosity, rigor and consumer obsession.
• Consolidate and interpret competitive, market, consumer and environmental signals.

Required profile

• Bachelor’s degree in Business, Economics, Engineering, Statistics, Finance, Marketing, Data Analytics or a related field; advanced degree or MBA is a plus.
• 8–10+ years of experience in Business Intelligence, Consumer Insights, Strategy, Commercial Analytics, Consulting or related fields.
• Proven track record building or transforming insights functions.
• Deep expertise in consumer behaviour, segmentation, journey mapping, Jobs‑to‑be‑Done and conversion/barrier analysis.
• Background in FMCG, Consumer Health, Retail, Consumer Tech or consumer‑centric healthcare organisations, preferably in regional or multinational settings.

Required skills