Analista de Mercadeo Digital

About the role

We are looking for a Digital Marketing Analyst to create compelling visual content, manage paid campaigns, and engage with our online community. The role combines creativity, data‑driven budgeting, and fast‑paced video editing to boost our brand presence across social platforms.

Key responsibilities

• Design attractive visual materials for social media and digital platforms, adhering to brand guidelines.
• Create, optimize, and manage paid campaigns on Meta Ads.
• Administer the digital advertising budget efficiently to maximize ROI.
• Produce quick, dynamic video edits for short‑form formats such as Reels, TikToks, and Shorts.
• Monitor and respond to messages, comments, and leads on social networks and the company website, ensuring excellent user experience.

Required profile

• Intermediate to advanced proficiency with Adobe Illustrator and Photoshop.
• Proven experience managing campaigns in Meta Business Suite / Meta Ads.
• Fluent use of rapid video‑editing tools like CapCut or similar.
• Strong analytical ability for digital budget management and optimization.
• Excellent written communication and spelling skills for user interaction.

Required skills

• Adobe Illustrator
• Adobe Photoshop
• Meta Business Suite
• Meta Ads
• CapCut (or comparable quick‑edit software)
• Basic knowledge of Wix for website updates (optional plus)