Market Manager – Central America

About the role

We are seeking a Market Manager for Central America to join our Sales team. Reporting directly to the Managing Director, you will shape and execute the market strategy, strengthen routes to market, develop our brands and drive sustainable commercial performance across the region.

Key responsibilities

• Build a 3‑year strategic vision and co‑create annual business plans with route‑to‑market partners.
• Lead budget and Latest Estimates (LE) preparation, reporting and follow‑up.
• Identify and manage the most appropriate routes to market across markets and channels.
• Set commercial targets by distribution channel and brand, monitor sales performance, market penetration and depletions.
• Recommend pricing strategies and implement corrective actions when needed.
• Monitor A&P investments, activation plans and ROI in collaboration with distributors.
• Produce accurate sales forecasts to manage stocks and depletions effectively.

Required profile

• Commercially driven professional with a strategic mindset.
• Strong business acumen and ability to influence multiple stakeholders.
• Experience collaborating with diverse business partners and route‑to‑market teams.

Required skills