Especialista de Mercadeo Junior

About the role

The University of Istmo, a leading private university in Panama, is looking for a Junior Marketing Specialist to strengthen its digital presence and support promotional initiatives. The successful candidate will collaborate with the communications team to produce engaging content, document events, and nurture leads from social media channels.

Key responsibilities

• Develop and adapt multimedia content (text, images, videos) for the university’s website, social networks, and other digital platforms.
• Provide comprehensive coverage of institutional events, including photography, video recording, and post‑event editing.
• Monitor social media channels, capture leads, and conduct timely follow‑up to convert interest into enrollment inquiries.
• Design and implement BTL (below‑the‑line) marketing actions such as on‑site promotions, campus tours, and outreach activities.
• Manage and audit the inventory of POP (point‑of‑purchase) marketing materials, ensuring availability and proper distribution.
• Collaborate with cross‑functional teams to align marketing campaigns with the university’s strategic objectives.

Required profile

• Current final‑year student or recent graduate in Marketing, Advertising, Social Communication, Public Relations, Audiovisual Communication, Business Administration or a closely related discipline.

Required skills