Visual Merchandising Manager

About the role

The Visual Merchandising Manager will design, lead and implement the visual merchandising strategy across all store locations, ensuring a consistent brand experience that drives sales, productivity and profitability per square metre.

Key responsibilities

• Define the corporate visual merchandising strategy and guarantee its rollout in every store.
• Create exhibition concepts, ambience and visual communication aligned with campaigns and commercial seasons.
• Optimize store layouts, shopping paths and category organization to maximize sales and square‑metre profitability.
• Oversee the correct implementation of planograms, signage and visual standards across locations.
• Lead opening projects, remodels and category redistribution initiatives.
• Monitor performance indicators such as sales per category, productivity per m² and campaign compliance.
• Propose continuous improvements based on trend analysis, consumer behaviour and commercial performance.
• Develop and lead the visual merchandising team, ensuring consistent execution standards.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Interior Design, Architecture or related fields; master’s degree in Retail Management or Marketing is a plus.
• Minimum 5 years of experience in visual merchandising, preferably within retail chains or multi‑store environments.
• Proven experience in store openings, remodels and commercial transformation projects.
• Demonstrated ability to manage teams and visual merchandising projects.
• Strong knowledge of layout planning, planograms, category presentation and customer experience.
• Fluent English is desirable.

Required skills

• Advanced Excel
• PowerPoint
• Power BI (preferred)