Senior E‑commerce Brand Manager – Pets

About the role

We are seeking an experienced Senior E‑commerce Brand Manager to own a fast‑growing pet DTC brand. The brand relies on continuous new color and pattern releases to drive repeat purchases across Amazon, TikTok, and Shopify. You will be responsible for the brand’s overall performance, strategy, and execution across acquisition, conversion, and retention.

Key responsibilities

• Lead overall brand performance across all channels, treating acquisition, conversion, and repeat purchase as a unified system.
• Direct the in‑house PPC manager for Meta and Google campaigns, and manage relationships with Amazon and Chewy PPC agencies.
• Own landing‑page testing, CRO, and website optimization in coordination with the Shopify manager.
• Develop repeat‑purchase and email retention programs with the shared email specialist.
• Collaborate with affiliate, creator, social, and SEO teams to maximize reach and visibility.
• Coordinate release timing with the Product/Wholesale Manager to ensure marketing assets are ready.
• Report brand metrics (sales, CAC, ROAS, LTV, repeat rate) directly to the CEO.
• Analyze GA4, Triple Whale, and platform dashboards to uncover trends and opportunities.

Required profile

• 4‑7 years of e‑commerce brand management or growth marketing experience.
• Proven track record managing single‑purchase or non‑subscription DTC brands.
• Strong analytical mindset with ability to translate data into actionable strategies.

Required skills

• Shopify
• GA4
• Triple Whale
• Meta Ads
• Google Ads
• Amazon PPC
• Chewy PPC
• SEO
• Email marketing