Marketing, Sales & Events Manager – Hospitality

About the role

As the Marketing, Sales & Events Manager for Amarla Hospitality Group, you will drive the brand positioning, demand generation and revenue growth across our hotel, gastronomy and events portfolio in Panama City.

Key responsibilities

• Design and execute integrated digital and offline marketing strategies, supervise brand content across all channels.
• Develop and manage paid campaigns, social media, email marketing and metric analysis to optimise performance.
• Build and maintain a sales pipeline, acquire and retain corporate clients, manage agency and strategic partner relationships.
• Prepare proposals, negotiate contracts and close business opportunities for hospitality and event services.
• Lead event strategy from prospecting to execution, coordinating with operations, suppliers and clients to ensure brand standards.
• Collaborate cross‑functionally with General Management, Operations, Revenue, Finance, Experiences and F&B teams on commercial planning and performance tracking.

Required profile

• Proven experience in marketing, sales and business development, preferably within hospitality, tourism, gastronomy or related lifestyle sectors.
• Hands‑on experience creating and executing digital marketing, social media, email and paid advertising campaigns.
• Strong ability to manage leads, corporate accounts, prepare proposals and negotiate deals.
• Knowledge of hotel industry concepts such as revenue management, distribution channels, OTAs and occupancy strategies is highly valued.
• Event planning expertise, including budgeting, supplier management, logistics and operational follow‑up.
• Result‑oriented mindset with experience handling budgets, KPIs and performance reporting.

Required skills

• Digital marketing
• Social media management
• Email marketing
• Paid advertising (campaigns)
• Metrics analysis

What we offer

• Full‑time, onsite position in Panama City.
• Opportunity to shape the commercial growth of a dynamic hospitality group.
• Collaborative environment with cross‑functional teams.