Marketing Manager – Panama

About the role

The Marketing Manager will lead the strategic development and execution of marketing initiatives in Panama, aiming to boost brand awareness, increase market share, and support sales growth in a fast‑moving consumer electronics retail environment.

Key responsibilities

• Develop and implement annual marketing plans tailored to the Panamanian market, aligned with regional objectives.
• Collaborate with retail partners to optimise point‑of‑sale visibility, manage in‑store branding and execute promotional activities.
• Lead end‑to‑end product launches, coordinating 360° campaigns across digital, social, PR and traditional media.
• Monitor local consumer trends, competitor pricing and promotions to provide actionable market intelligence.
• Manage the local marketing budget and oversee external creative, media and event agencies.

Required profile

• Proficiency in both Spanish and English.
• Proven experience in marketing roles within consumer electronics, FMCG or major retailers.
• Deep understanding of the Panamanian retail landscape and consumer behavior.

Required skills

• Strong analytical abilities.
• Creative thinking.
• Ability to manage multiple projects in a high‑pressure environment.