Gerente de Visual Merchandising

About the role

The Visual Merchandising Manager will design, lead and implement the visual merchandising strategy across all store locations, ensuring a consistent brand experience that drives sales, productivity and profitability per square meter.

Key responsibilities

• Define and roll out the corporate visual merchandising strategy in every branch.
• Create exhibition concepts, ambience and visual communication aligned with campaigns and seasonal calendars.
• Optimize store layouts, shopping paths and category organization to maximize sales and square‑meter profitability.
• Ensure proper implementation of planograms, signage and visual standards across locations.
• Lead opening projects, remodels and category redistribution initiatives.
• Monitor performance indicators such as sales by category, productivity per m² and campaign compliance.
• Propose continuous improvements based on trend analysis, consumer behavior and commercial performance.
• Develop and lead the visual merchandising team, building capabilities and ensuring consistent execution standards.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Interior Design, Architecture or related fields; master’s or specialization in Retail Management or Marketing is a plus.
• Minimum 5 years of experience in visual merchandising, preferably in retail chains with multiple stores.
• Proven experience in store openings, remodels and commercial transformation projects.
• Demonstrated ability to manage teams and visual merchandising projects.
• Strong knowledge of layout planning, planograms, category management and customer experience.
• Advanced proficiency in Excel and PowerPoint; familiarity with Power BI is desirable.
• English language skills are a plus.

Required skills

• Excel
• PowerPoint
• Power BI