Gerente de Visual Merchandising

About the role

The Visual Merchandising Manager will design, lead and implement the visual merchandising strategy across all store locations, ensuring a brand‑consistent shopping experience that drives sales, productivity and profitability per square metre.

Key responsibilities

• Define and roll out the corporate visual merchandising strategy in every branch.
• Create exhibition concepts, ambience and visual communication aligned with campaigns and seasonal calendars.
• Optimize store layouts, shopping routes and category organization to maximize sales and profitability per sqm.
• Ensure accurate implementation of planograms, signage and visual standards across locations.
• Lead opening, remodeling and category redistribution projects.
• Monitor performance indicators such as sales per category, productivity per sqm and campaign compliance.
• Propose continuous improvements based on trend analysis, consumer behaviour and commercial results.
• Develop and lead the visual merchandising team, fostering capabilities and consistent execution standards.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Interior Design, Architecture or related fields.
• Preferably a master’s or specialization in Retail Management or Marketing.
• Minimum 5 years of experience in visual merchandising, preferably in multi‑store retail environments.
• Proven experience in store openings, remodels and commercial transformation projects.
• Experience managing visual merchandising teams and projects.
• Strong knowledge of layout planning, planograms, category organization and customer experience.
• Advanced proficiency in Excel and PowerPoint; familiarity with analytical tools.
• Desirable knowledge of Power BI and English language skills.

Required skills

• Excel
• PowerPoint
• Power BI