Digital Experience Operations Manager

About the role

We are seeking a hands‑on Digital Experience Operations Manager to own the day‑to‑day operational engine behind our owned‑and‑operated properties. You will partner with senior leadership, translate strategy into actionable plans, and ensure our landing pages and forms deliver optimal performance.

Key responsibilities

• Act as business partner to the VP, Owned & Operated, turning strategic priorities into operational roadmaps.
• Manage the creative queue with development teams: prioritize, track, and ensure timely delivery of creative assets.
• Own conversion rate optimization (CRO) across landing pages, identify friction points, design test hypotheses, and drive A/B/multivariate testing from idea to result.
• Optimize landing pages, creative, and content using performance data and UX best practices.
• Troubleshoot landing page, form, and campaign performance issues; diagnose root causes and coordinate fixes.
• Map and audit form actions/logic to guarantee a reliable end‑to‑end user experience.
• Monitor Core Web Vitals (LCP, INP, CLS) and address regressions introduced by new tests or content changes.
• Pull and interpret data in GA4 to proactively surface issues and propose solutions.
• Run marketing analyses to support decision‑making, including funnel drop‑off and lead‑quality signals.
• Leverage AI tools to streamline workflows, accelerate analysis, and increase team efficiency.
• Identify and rebuild inefficient processes (documentation, task tracking, QA, reporting) to make the team leaner.

Required profile

• 5+ years of experience in CRO, lead generation, growth marketing, or a related digital marketing role.
• Familiarity with lead‑gen, affiliate, or marketplace business models.
• Strong analytical mindset with the ability to ask the right questions from data dashboards.
• Proactive, ownership‑driven attitude and ability to work cross‑functionally.

Required skills

• Google Analytics 4 (GA4) – data extraction and interpretation.
• A/B and multivariate testing platforms.
• Conversion Rate Optimization (CRO) methodology.
• Core Web Vitals monitoring (LCP, INP, CLS).
• Form logic mapping and troubleshooting (routing, validation, conditional flows).
• Data analysis and performance reporting.
• Use of AI‑driven productivity tools.