Lifecycle Marketer – User Journey & Retention

About the role

Our client, a fast‑growing US fintech company, is looking for a Lifecycle Marketer to own and optimise user communications across the entire customer journey. You will work hands‑on, designing flows, writing copy, launching campaigns and continuously measuring impact to drive acquisition, engagement, retention and re‑activation.

Key responsibilities

• Develop and execute lifecycle programs for all user segments across email, SMS, push, WhatsApp and in‑app messaging.
• Map user journeys, identify drop‑off points and create targeted communications to move users forward.
• Build scalable segmentation, personalization and automation strategies.
• Run A/B tests, analyse performance with Mixpanel and report on key metrics.
• Collaborate with product and design teams to align messaging with product features.
• Drive cross‑sell initiatives for USD accounts, cards and stablecoin wallets.

Required profile

• Data‑first mindset with strong analytical abilities.
• Experience designing and executing omnichannel marketing campaigns.
• Comfortable working in a hyper‑growth environment and managing multiple projects.
• Excellent written communication skills for copywriting.

Required skills

• Mixpanel