Head of YouTube Content & Growth (Remote – Latin America)

About the role

Expat Money is seeking a Head of YouTube Content & Growth to lead the end‑to‑end production and strategy of its YouTube channel. This remote, Latin‑America‑based role will shape the channel into the most trusted voice on internationalization, offshore strategies, second residency, citizenship and “Plan‑B” planning.

Key responsibilities

• Develop and execute a comprehensive YouTube growth strategy aligned with company objectives.
• Research and plan compelling, high‑performing topics for entrepreneurs, investors, expats and retirees.
• Write, edit and refine engaging scripts that simplify complex financial, legal, economic and geopolitical subjects.
• Produce and edit long‑form videos and YouTube Shorts, improving pacing, storytelling and visual flow.
• Create optimized titles, thumbnails, descriptions, chapters, end screens, cards and playlists to maximize discoverability and retention.
• Apply YouTube SEO best practices to boost search visibility, suggested‑video placement and watch time.

Required profile

• Proven experience leading YouTube channel strategy and growth, preferably in finance, legal or international mobility sectors.
• Strong ability to translate complex topics into clear, educational video content.
• Track record of building audience loyalty and driving subscriber, watch‑time and lead‑generation metrics.

Required skills

• Video editing
• YouTube SEO
• Scriptwriting