Trade Marketing Manager

About the role

Platinum Brands is seeking a Trade Marketing Manager to lead the Trade Marketing and Local Store Marketing strategy for its restaurant brands. The role combines analytical insight with on‑ground execution to drive sales growth, profitability, and measurable ROI across restaurants, channels, and dayparts.

Key responsibilities

• Develop and implement commercial strategies to increase sales and profitability, identifying growth opportunities by restaurant, channel, daypart, and geographic zone.
• Continuously analyze business indicators such as sales, traffic, average ticket, product mix, channel performance, dayparts, and profitability, translating data into actionable plans.
• Design and execute Trade Marketing and Local Store Marketing plans, tailoring initiatives to each restaurant’s potential and forging partnerships with schools, gyms, communities, and events.
• Conduct competitive intelligence visits, assess promotions, pricing, new products, customer experience, and market trends, and provide commercial recommendations.
• Validate field execution of campaigns, detect improvement opportunities, and collaborate with Operations to ensure successful implementation.
• Lead project management for promotions and activations, coordinating with Marketing, Operations, Supply, and external agencies.
• Define success metrics, measure ROI, incremental sales, traffic, and commercial impact, and present optimization recommendations.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering or related field; MBA or specialization in Marketing/Business is a plus.
• 5–7 years of experience in fast‑food or retail environments, focusing on commercial strategy rather than only campaign execution.
• Proven ability to analyze business indicators and build actionable plans.
• Experience working cross‑functionally with Operations and Marketing teams.
• Experience managing multiple points of sale is desirable.
• Fluent English.

Required skills

• Advanced Excel
• Power BI

What we offer

• Competitive salary
• Product discounts according to company policy
• Group life and health insurance
• Additional benefits