Social Media Manager & Content Strategist

About the role

House Hunters Panama and Master Brokers manage several real estate brands and developments, each with its own audience and marketing goals. They are looking for a creative, strategic and proactive Social Media Manager & Content Strategist who builds an engaging social media presence across multiple brands, understands storytelling and turns trends into relevant ideas. The role is full-time and on-site in Panama City, and requires professional fluency in English and Spanish.

Key responsibilities

• Develop and execute social media strategies for multiple brands and projects, generate content concepts, hooks, storytelling angles and campaign ideas, and stay ahead of trends and formats.
• Create and manage monthly content calendars and maintain a consistent yet differentiated brand voice.
• Manage daily presence on Instagram, Facebook, TikTok and other platforms, schedule posts such as Reels, carousels and stories, write captions in English and Spanish, and coordinate responses to comments, messages and sales inquiries.
• Monitor performance metrics, prepare monthly reports with insights and recommendations, and track social media inquiries with marketing and sales.
• Work with the in-house Content Director and design team on creative briefs and concepts, and take part in property visits, filming sessions and interviews to contribute ideas.

Required profile

• 3-5 years of experience in social media management, content strategy or digital marketing.
• Demonstrated experience managing multiple brands or accounts.
• Strong creative instincts, storytelling and copywriting skills in English and Spanish.
• Experience with content calendars and creative production coordination.
• Experience in lifestyle, hospitality, travel, architecture, real estate or creative agencies is a plus; real estate experience is not required.

Required skills

• Excellent knowledge of Instagram, TikTok, Facebook, social media trends and content formats.
• Experience with social media management, scheduling and analytics tools.
• Ability to interpret performance data and manage multiple priorities.

Candidates are asked to submit a résumé and a portfolio or links to relevant work. Shortlisted candidates are invited to present their work, share trends they find interesting, discuss adapting a trend to real estate, and complete a short creative exercise on managing social media for multiple brands.