Senior Marketing Manager – Brand & Customer Marketing

About the role

TCL is looking for a Senior Marketing Manager to own end‑to‑end brand and customer marketing execution in the assigned market(s). The role bridges HQ strategy with local implementation, overseeing agency collaborations, budgets, digital initiatives and trade marketing.

Key responsibilities

• Develop, monitor and align the Annual Marketing Plan and budget with HQ objectives and commercial priorities.
• Prepare mid‑year performance and project reports for HQ and agency partners.
• Create detailed execution plans, timelines and deliverables, ensuring on‑time, on‑budget delivery.
• Identify brand visibility opportunities with key customers, including in‑store activations, events and OOH placements.
• Review and approve creative assets, KOL content and PR materials; supervise brand‑owned social media strategy with agency partners.
• Maintain and update HQ’s weekly content tracker.
• Provide product images and lifestyle assets to support customers on e‑commerce platforms.

Required profile

• Proven experience in senior marketing roles with strong cross‑functional collaboration.
• Ability to translate global strategy into local execution and manage agency relationships.
• Experience overseeing marketing budgets, financial processes and trade marketing initiatives.

Required skills

What we offer

• Opportunity to shape brand presence in a dynamic market.
• Collaborative environment with global and local teams.