Lifecycle Marketing Specialist

About the role

Our client, a fast‑growing US fintech, is looking for a Lifecycle Marketing Specialist to own user communications from sign‑up through activation, engagement, re‑activation and retention. You will combine strategic planning with hands‑on execution, designing flows, writing copy and launching campaigns across multiple channels.

Key responsibilities

• Develop and manage lifecycle programs for all user segments, covering acquisition, engagement, retention and re‑activation.
• Map user journeys, pinpoint drop‑off moments and create targeted communications to move users forward.
• Design, launch and optimise automated campaigns across email, SMS, push notifications, WhatsApp and in‑app messaging.
• Build scalable segmentation, personalization and automation strategies.
• Run A/B tests, analyse performance with Mixpanel and report on lifecycle impact.
• Collaborate with product and design teams to align messaging with feature releases and cross‑sell USD accounts, cards and stablecoin wallets.

Required profile

• Data‑first mindset with strong analytical skills.
• Hands‑on attitude, able to execute from strategy to copywriting and implementation.
• Experience in mapping user funnels and identifying optimisation opportunities.
• Comfortable working in a hyper‑growth environment and iterating quickly.

Required skills

• Mixpanel (or similar product analytics tool).