Gerente Comercial - Sector Eléctrico

About the role

The Commercial Manager will lead the generation, negotiation and closing of new business in the electrical, construction and infrastructure sectors. The role focuses on expanding the client portfolio, converting opportunities into profitable contracts, and professionalising the sales pipeline through the design and implementation of a commercial CRM.

Key responsibilities

• Develop prospecting strategies to acquire new clients and projects.
• Identify and nurture commercial opportunities in the electrical, construction and infrastructure markets.
• Prepare and present technical‑economic proposals and quotations.
• Negotiate and close high‑value contracts while protecting established margins.
• Build and maintain strategic relationships with corporate, governmental, contractor and partner clients.
• Discipline‑driven pipeline management, tracking opportunities and sales KPIs.
• Lead the implementation of a commercial CRM, defining stages, fields, reports and follow‑up methodology.
• Train the sales team on CRM usage and ensure consistent adoption.
• Prioritise accounts and opportunities based on commercial potential.
• Participate in client meetings, site visits, project reviews and relevant industry events.

Required profile

• Bachelor’s degree in Electrical Engineering, Business Administration, Marketing, International Business or related fields.
• 5‑7 years of proven B2B sales experience, preferably in electrical, construction, industrial, infrastructure, energy or material distribution sectors.
• Track record of closing high‑value deals and managing complex sales cycles with corporate or governmental clients.
• Experience configuring and standardising a CRM for an organisation.
• Intermediate to advanced English is a plus.

Required skills

• Hands‑on experience with CRM platforms such as HubSpot, Salesforce or Pipedrive.
• Advanced Excel skills.
• Proficiency with Microsoft Office 365.
• Knowledge of ERP systems (desired).
• Familiarity with public tender processes in Panama (plus).