Especialista Senior de Mercadeo

About the role

We are looking for a Senior Marketing Specialist to join our logistics company in Panama City. The role will drive the promotion of our logistics services through creative and innovative marketing strategies.

Key responsibilities

• Develop and implement B2B marketing strategies that strengthen market positioning.
• Create attractive content and persuasive copy for digital campaigns.
• Manage and optimize paid media on LinkedIn Ads and Meta Ads platforms.
• Collaborate with creative teams to produce campaign assets.
• Analyze conversion metrics and web analytics to continuously improve performance.
• Lead marketing projects from conception to execution, ensuring timely delivery.

Required profile

• Bachelor’s degree in Marketing, Advertising, Corporate Communication, International Business or related field.
• 3‑5 years of proven experience in strategic marketing, brand management and B2B campaigns.
• Proactive, creative, strong communication skills and ability to handle multiple projects.
• Leadership mindset with a focus on results and data‑driven decision making.

Required skills

• Digital strategy and B2B content creation.
• LinkedIn Ads and Meta Ads campaign management.
• Commercial copywriting and persuasive messaging.
• Understanding of conversion metrics and web analytics.
• Intermediate to advanced proficiency with productivity tools.

What we offer

• Competitive base salary aligned with experience.
• Productivity bonus plan.
• Monthly Pluxee allowance.
• Fuel expense reimbursement.
• Private life and medical insurance.