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3 anos de experiencia

Competencias

Content Strategy Community Growth Brand Partnerships Influencer Marketing Strategic Communication Brand Strategy Content Creation Performance Marketing PPC Social Media Management Event Management Sponsorship Acquisition Digital Analytics Google Ads TikTok Growth

Experiencia

Performance Marketing Specialist

Dare Digital

2025-01 - 2026-12

Led performance marketing initiatives for Mega Mall, surpassing TikTok growth targets by increasing followers from 12.5K to over 25K within a year. Managed cross‑platform campaigns on TikTok, Meta and Google for major retail and entertainment clients, handling planning, execution, reporting and client communication. Utilised data‑driven optimisation and A/B testing to improve ROAS and audience engagement.

Junior PPC Specialist

CANOPY

2024-01 - 2025-12

Managed digital advertising campaigns for 16 clients across multiple industries, focusing on audience growth and performance reporting. Conducted keyword research, bid management and ad copy optimisation to improve click‑through rates and conversion metrics. Collaborated with account teams to align campaign objectives with broader communication strategies.

Founder / Project Lead

Murmura Fest

Founded and developed a music festival, overseeing brand development, sponsor acquisition, communication strategy and full event execution. Secured over 30 sponsors and attracted 1,800 attendees across two days. Grew the festival’s social media community to more than 2,800 followers within three months through targeted content and influencer collaborations.

Influencer Marketing & Event Jury Member

Amnesya Experience – BBB

Coordinated a network of 20+ influencers, managing creator selection, campaign briefings, content delivery and performance monitoring. Provided strategic input as a jury member for event concepts, ensuring alignment with brand objectives and audience expectations.

Social Media & Content Creator

Domeniile Ostrov

Created and curated content for TikTok, Instagram and Facebook, supporting communication for wine tasting events and brand campaigns. Implemented community engagement tactics that increased follower interaction and brand awareness.

Content Creator & Tour Manager

DJ Deny

Produced social media content and managed promotional activities for the artist, coordinating tour logistics and communication. Enhanced artist visibility through targeted digital storytelling and coordinated media outreach.

Brand Partnerships & Talent Coordination

Bucharest Fashion Week

Managed sponsor partnerships, brand collaborations, model casting and talent coordination for the fashion week. Negotiated partnership agreements and oversaw on‑site execution, contributing to a seamless event experience.

Idiomas

English

fluent

Romanian